In which function do managers primarily set the direction for the organization?

Managers primarily set the direction for the organization through the function of directing. In this function, managers communicate their vision and goals to employees, motivate team members, and guide the workforce towards achieving the objectives of the organization. Directing encompasses leadership, managing teams, and facilitating communication, which are critical for steering the organization in the desired direction.

While planning involves outlining the goals and strategies, it's during directing that these plans are translated into action. Organizing refers to structuring the organization and allocating resources, while controlling focuses on monitoring performance and making adjustments. Therefore, directing is the key function where managers assert their leadership and ensure that everyone is aligned with the organization's direction.